EP.34 - Downtown Den: Sacha Lord

Sacha Lord joined DIB chief executive Frank McKenna in the Downtown Den. The Night Time Economy Czar for Greater Manchester told us about the entrepreneurial approach and his first gig at the Hacienda that launched his fascinating journey into the world of music, events and hospitality; the emergence of the Warehouse Project and Parklife; his current role within Andy Burnham’s team; the United We Stream initiative – and how he got such a cool name!